A Danish app impressed by Cher from Clueless raised €600K to resolve wardrobe points
Irrespective of what number of developments we undertake, stylists are conscious that we solely put on 20% of our wardrobe gadgets 80% of the time.
A well-liked wardrobe app referred to as CAPSULE helps ladies overcome their on a regular basis wardrobe challenges with a inventive device for combining, saving, and planning garments. Now the Copenhagen-based app has raised €600,000 in a seed funding spherical backed up by serial traders UNICO CAPITAL, Martin Lykke Suhr, and The Aventures.
With this funding, the startup plans to make inroads into the US to develop its presence in greater markets. The founders are additionally planning to use for the Y Combinator program.
The digital wardrobe app that helps ladies overcome their on a regular basis wardrobe points has already obtained 3M views on TikTok and the corporate claims to be rising with at the very least 1,000 customers per week, the app has already been downloaded 18.000 instances since launching two months in the past.
Although the idea was questioned repeatedly previous to debut, the CAPSULE app now has 1000’s of customers from over 118 nations worldwide and over 135,000 items of attire posted to the app, the corporate stated in an announcement.
“Now we have typically talked about the truth that if “clothes disaster” had been a main male challenge, then it might have been solved a very long time in the past. There are numerous explanation why we predict that, however the principle cause is that almost all of entrepreneurs and traders are males, which makes it exhausting to resolve feminine issues as they’re typically uncared for,” Louise Linde explains.
“I had little doubt that the GenZ era would decide to this new app-based vogue universe and take it viral. With every other start-up, the success will come right down to the people, so after I met the three founders, who all blew my thoughts with their stage of power and fervour, I knew UNICO Capital needed to be a part of CAPSULE on their journey,” says non-public investor, Tine Hjortekær-Jensen from UNICO Capital.
“Investing in a female-founded startup isn’t just about supporting gender range, it’s about investing in a wise product with a promising future. Now we have full belief within the founding workforce and we’re excited to see them thrive in new markets,” says Patrick Theander from the VC fund The Aventures.
Louise Linde, Nadia Wabra, and Emilie Seegert launched CAPSULE in December 2021. Customers of CAPSULE can see one another’s wardrobes and the place their merchandise are from, making it easy to amass the objects and be impressed by others.One also can use the app to look by way of your mates’ closets and see whether or not you wish to borrow something. The CAPSULE app is accessible for obtain from the App Retailer and Google Play.
The CAPSULE app was impressed by the digital wardrobe of the principle character Cher within the 1995 movie Clueless. Cher in Clueless can swipe by way of her garments and blend and match completely different gadgets to create new outfit mixtures with out ever opening her wardrobe door. The founders derived the thought from this which is principally a easy methodology to design ensembles with out destroying your closet.
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